Every real estate professional should read this document and use it when planning for next year's business! Click here.
Larry Kendall, author of Ninja Selling, teaches that when you work your sphere of influence properly, you should make $1000 annually per family/name in your SOI. Maintaining your database of contacts and keeping in flow with your contacts takes time and energy. But the returns on that investment are statistically much higher than those from other sources of business. It all starts with actually making a list. When I first became licensed, I interviewed with a few brokers. I remember meeting with one who started the interview by pulling out a blank piece of paper and asking me who I knew. Where he went wrong was he didn't explain why he was asking. I assumed he wanted my leads, when in fact he was simply teaching me that it all starts with that list. Fear of failure causes many new associates to keep their new career a secret from friends and families until they are sucessful. I can tell you that this is a huge mistake. Your real friends and family will likely want to see you succeed...
The charts below have been created using Florida Realtors Sunstats and are based on data released Thursday, October 21st, 2021. It is still very much a seller's market folks. For more indepth analysis please enjoy this video presentation by Dr. Brad O'Connor with Florida Realtors.




This is a market summary that I receive from Trendgraphix, a 3rd party service that Watson Realty Corp provides for their managing brokers. I hope you find it informative and helpful.
This blog post is for any Realtor® who has asked:
"Why do we need those documents? It already closed!"
I get that it isn't fun to track down documents once you've been paid on a deal, but many times legal issues or customer service issues pop up after the buyer has moved in. No one likes paperwork. But it is necessary. There are legal reasons for us to keep HOA disclosures, seller's disclosures where possible, wire fraud disclosures, Watson Disclosures to Buyer and Misc disclosure etc. Subpoenas pop up occasionally for paperwork. Imagine me asking the attorneys "What difference does it make? It already closed!" Back in the day if I turned in an incomplete file my broker would drop it on my desk and tell me to try again. If I wanted to get paid I had to make sure everything mandatory was provided by closing. No paperwork no money. That's not the policy here because we want you to get paid but I long for the days when it was. I...